Monday, March 28, 2011

Hasty Intern Hacks Twitter

An unidentified intern in charge of the Twitter account for popular fashion designer and brand Marc Jacobs posted a number of tweets expressing how much they hated CEO Robert Duffy and their job at the company. The intern was hired temporarily to maintain the business's account while also searching for a permanent tweeter for the account. 5 tweets were posted within a few hours of each other. The intern justified their twitter rant by saying the next day was their last day. Either way definitely not a smart move with a big name like Marc Jacobs. Here's a look at the tweets:

I was asked to do this until we found a replacement… I hate this job. Hope they find someone soon. Robert is so picky! We have presented him with 50 people. He’s not happy.”

“You guys and gals have no idea how difficult Robert is. I am only an intern. My last day is tomorrow. I wouldn't be tweeting this if not!”

“Good luck! I pray for you all. If you get the job! I'm out of here. See ya! Son't want to be ya! Roberts a tyrant! Seriously! He is tough!”

“I can call him out! I'm out! Won't work in this town again! I know that! Learned a lot. But, I don't have the energy for what is expected!”

“Yea, walk in my MJ shoes! Don't judge me! I'm alone in this office having to try and entertain you all. This isn't easy. I have tried. Done!” 

The tweets were posted around midnight and by 4 a.m. they were deleted and this was posted:

At least the intern knows they ruined their chances at another opportunity like that!
Don't they know most internships in the fashion industry are intense and are full of tasks such as those.
Obviously they have never seen Devil Wears Prada..perhaps they would have been a little more prepared?


  1. I have always wondered what motivates people to do things like that. The short lived pleasure of blasting the CEO on their own Twitter isn't going to comfort you when you become a pariah and no one wants to hire you for fear you will do something that stupid again.

  2. This is a pretty funny/strange story. I have heard that maybe it was all a set up PR stunt from Marc Jacobs. If it was, it worked! It’s so interesting how such a little message from Twitter can have such a huge impact on a brand, product, or company. It is also strange that sometimes companies do negative things to gain attention from the media! It’s almost as if people will do anything for a good PR stunt!